In 2018, Volkswagen delivered a report 6,244,900 cars to customers worldwide. Strong VW sales in Brazil offset weaker gross sales in China. 3.6 p.c) offset appreciable economic uncertainty in China, Argentina and Mexico, in addition to at instances severe repercussions because of the changeover to WLTP in Western Europe. The SUV offensive along with quite a few other new products from the brand proved to be key development drivers. In 2018, Volkswagen’s global SUV offensive started bearing fruit. While global passenger automotive deliveries by the model in 2018 were 0.2 percent larger than in 2017, the SUV segment grew 38.Zero p.c over the identical period. As a result, almost every fifth Volkswagen delivered to customers in 2018 was an SUV (19.2 percent). VW typically reacts slowly to new developments but then in full power. By 2025, Volkswagen will have over 30 SUV fashions with typical and electric drives in its world portfolio.
The SUV offensive is to make a significant contribution to strengthening core enterprise, enabling the model to provoke the necessary multi-billion investments in e-mobility and autonomous driving. The recognition of Volkswagen’s electric vehicles is also rising. In complete, the brand delivered some 50,000 pure electric automobiles and plug-in hybrids to prospects final yr, a rise of thirteen percent compared with the earlier 12 months. The e-Golf was particularly widespread: there was a 45 % enhance in deliveries, making the mannequin one of many main electric autos in Germany and Europe. The primary electric vehicles in the ID brand is expected throughout 2019. The brand new Golf eight due late 2019 will not have an electric model with the e-Golf being succeeded by the electric-only ID Neo. In Europe, the Volkswagen brand reported 3.6 % growth in 2018, delivering 1.75 million automobiles regardless of the challenges presented by the changeover to the WLTP test procedure for the fleet, which considerably impacted deliveries from September.
At the identical time, the model was able to grow its market share in the region. Strong demand for the brand new Tiguan Allspace and T-Roc models in addition to the brand new versions of the Arteon and Polo played an vital function on this context, attracting clients into the showrooms. In Western Europe, Volkswagen delivered 1.Forty seven million automobiles, 2.Eight percent greater than in 2017. Deliveries were up in important markets comparable to Italy, Spain or France. In the house market of Germany, the picture was Volkswagen delivered 541,200 autos to customers right here last 12 months, exceeding the prior 12 months figure by 1.8 percent. Actual VW passenger automobile registrations in Germany in 2018 was even increased at 643,518 vehicles. In Central and Eastern Europe, Volkswagen reported appreciable supply development of 8.2 p.c in 2018, handing over 280,300 automobiles right here. Russia was the expansion driver in the area, with car deliveries there totaling 106,a hundred models, an increase of 18.5 %.
The brand’s best sellers have been the Polo notchback, the Tiguan and the Touareg. In Turkey, Volkswagen needed to deal with extremely troublesome financial situations last yr, additional aggravated by the sharp deterioration in the worth of the Turkish lira within the second half of the 12 months. Volkswagen delivered 50,000 autos to customers, 44.7 p.c down on the earlier 12 months - in an general market which felt the results of this case. In North America, market developments were combined. Within the USA, Volkswagen delivered 354,100 autos in 2018, a rise of 4.2 % - due to the continued success of its SUV fashions. In Canada, Volkswagen handed over 72,000 autos to customers - up 3.7 % on 2017 and the brand’s all-time best delivery efficiency on this market. Business in Mexico, however, proved tough. In a persistently vital economic environment, Volkswagen’s deliveries had been 19.1 percent down on the earlier yr. Deliveries for the area as a whole thus fell by 3.0 % in contrast with the earlier yr. In South America, Volkswagen remained on monitor for progress at the tip of the year.
474,000 automobiles have been handed over to clients here in 2018 - a rise of 13.1 p.c compared with the previous yr. Momentum was strongest in Brazil, the place Volkswagen delivered 335,800 vehicles, a rise of 28.6 percent. In Argentina, the troublesome economic conditions continued to place a brake on the overall market. Consequently, Volkswagen’s deliveries were 22.Four percent down on the earlier year, though the model asserted its market management for the fifteenth consecutive year. This lower is mainly attributable to developments in China, the place prospects continued to show a reluctance to purchase in an uncertain financial environment. In complete, 3.Eleven million prospects took delivery of their Volkswagen in the Middle Kingdom in 2018 - a drop of 2.1 p.c compared with the earlier 12 months. VW grew its market share further in an general market the place sales declined for the primary time in two decades. Volkswagen remained the most well-liked automotive model in China. Last yr alone, Volkswagen launched 9 new fashions including the new T-Roc, Tharu and Tayron SUVs. By doubling its mannequin range in this phase, Volkswagen is establishing itself as an SUV brand in China. As well as, Volkswagen’s classic sedans continued to prove very popular with automobile consumers. The Volkswagen Passenger Cars brand is current in more than a hundred and fifty markets all through the world and produces vehicles at over 50 places in 14 nations. In 2017, Volkswagen delivered 6.23 million vehicles, including bestselling models such as the Golf, Tiguan, Jetta or Passat. Currently, 198,000 individuals work for Volkswagen throughout the globe. The brand additionally has over 7,seven-hundred dealerships with 74,000 workers.
