Ralf-Gerhard Willner, Director of Concept Development, has final responsibility for the technical layout of the up! He and Walter de Silva had already achieved a new balance in the mutual interaction between form and function at Volkswagen before the start of the project. Willner and de Silva in unison, "can only be achieved in a hard clash of ideas between engineers and designers. That is the only way to produce icons." That is precisely why the up! Its form is pure. It just had to look like this, no other look would do. There is nothing superf luous, and its functionality - and so also its design - speak for themselves. Simultaneously - and this is typical of Volkswagen - uncompromisingly attention was given to refining every line and every surface until we had created a friendly and masterful car. The fact that the engine of the up! That is because the up! It forges links to the Beetle.
This fact alone gives it a great deal of independence. In many areas, technology and design have melded into a vehicle architecture that is not only appealing, but is also very utilitarian. The rear end of the up! The tailgate was produced using a transparent material. Under this gate developers also integrated the high layout of the taillights. Another feature that is technically and visually new is the location of the VW logo in the tailgate; it is also located behind glass and illuminates when the light is on. The rear bumper was designed to match the "happy face" in front. The powerful appearance of the up! The wheels are flush with the sporty outboard wheel arches and side skirts. The radial design of the wheels and surfaces extending right up to the edge of the rim make the 18-inch wheels appear significantly larger than they actually are. The wheels that are arranged far outboard in the bumper areas reduce body overhangs to a minimum.
All of these features are part of an unmistakable side profile with a very long roof arch as well as clear and large surfaces. Giving shape to its style here are the large doors and the lateral window surfaces, which incline sharply upward at the height of the rear wheel arch and thereby help to form the very independent C-pillar design. Mounting the engine in the rear opened up entirely new interior concepts. Relative to its exterior size, the space offering is exceptionally forward-thinking. The same is true of its variability: Except for the driver's seat, all other seats can be folded and removed. Since they are designed as light shells, they can be quickly stowed in one of the cargo areas - besides the front trunk there is also one in the rear - to free up space. Afterwards, the entire passenger compartment length can be utilized as a storage area for especially bulky objects. To achieve the high level of seating comfort that is usual at Volkswagen, besides their ergonomic design, in the case of the up!
