MILAN (AP) - Car sales in Europe topped the 15-million mark for the first time in a decade in 2017, the fourth straight year of higher registrations, the association of European carmakers said Wednesday. Registrations of new cars were up 3.4 percent from 14.6 million in 2016, said the association, ACEA. Most major carmakers registered gains, as did four of the top five markets. Only Britain shrank, ceding 6-percent of the market on the heels of the vote to leave the European Union. The southern European nations of Italy and Spain, hardest hit by the six-year crisis, tallied the strongest gains, nearing 8 percent, followed by economic powerhouses France at nearly 5 percent and Germany at nearly 3 percent. Members of the media look over the 2019 Volkswagen Jetta at the North American International Auto Show, Sunday, Jan. 14, 2018, in Detroit. Mass-market carmaker PSA Peugeot Citroen expanded by 28 percent to over 1.8 million vehicles, thanks to the takeover of Opel from General Motors. Volkswagen remained the No. 1 automaker in the European market, increasing a modest 2.3 percent to 3.5 million vehicles even while the nameplate Volkswagen brand and luxury Audi marquee contracted slightly. Among premium carmakers, Alfa Romeo sales leaped 29 percent to 85,691, the largest increase of any brand, on sales of the Giulia sedan and Stelvio SUV. Daimler's sales grew by 5 percent to 992,528 vehicles while the BMW group trailed the market with a modest 1-percent gain. Toyota sales were up 12 percent, but the Japanese carmaker, which is one of the top-sellers globally, still hasn't hit its one-time goal of 5 percent European market share, falling shy at 4.6 percent. Supercarmaker Lamborghini reported earlier this week that it delivered a record 3,815 cars globally last year, with all markets contributing to an overall 10 percent gain.
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This thesis aims to understand the presence of psychological ownership within an online brand community. Psychological ownership is becoming increasingly relevant in marketing, being able to provide benefits to both consumers and firms. Firms should therefore attempt to facilitate and capitalise on psychological ownership in their consumers. Brand communities are becoming a more and more common platform for consumers of a brand to use for information and interaction with the brand and other enthusiasts. Due to the strong feelings that brand community members generally have towards the focal brand, it is likely that psychological ownership feelings may also develop towards the brand. Therefore it is important to understand how psychological ownership can develop in a brand community context, and also how it can manifest in the attitudes and behaviours of members. To achieve this aim, the present study used a grounded theory approach to guide the use of a single-case study.
