Wednesday, November 27, 2019

VW: Herbert Diess Takes Over As CEO




Volkswagen picked a new leader in a management shakeup to ready the world鈥檚 largest automaker for a wave of technological change upending the industry鈥檚 traditional business models. Herbert Diess, the head of VW鈥檚 namesake brand, will become chief executive officer as well as overseeing technology across the organization, the company said Thursday in a statement. The manufacturer will be grouped into six business areas, with the truck and bus division to be prepared for a potential stand-alone stock listing. 鈥淢y most important task will now be to join with our management team and our group workforce in consistently pursuing and pushing forward our evolution into a profitable, world-leading provider of sustainable mobility,鈥?Diess said in the statement. He鈥檚 scheduled to hold a press conference Friday at Volkswagen鈥檚 Wolfsburg, Germany, headquarters to lay out his plans. The realignment focuses power in Diess鈥檚 hands, as he will continue to oversee the namesake division. Rupert Stadler, who runs the Audi luxury brand and who has repeatedly been under fire over the unit鈥檚 role in the diesel crisis, will take on responsibility for group sales.





The company鈥檚 auto units will be grouped into volume, premium and super-premium segments. Diess鈥檚 appointment to succeed Matthias Mueller, who steps down immediately, will be key to reassuring investors that the highly centralized German industrial behemoth is capable of reform. One sign of the overhaul gaining traction is VW entering the home stretch for a potential share sale in its heavy-truck division, the biggest organizational shift since the aftermath of the diesel-emissions crisis. The unit, which shares little or no overlap with the manufacturer鈥檚 other divisions, will change its legal structure to prepare its access to capital markets, VW said in a separate statement. Granting the truck unit more independence from the larger passenger-car business marks the culmination of efforts by division chief Andreas Renschler. He鈥檚 worked since 2015 on welding the commercial-vehicle operations more tightly together to reduce costs by sharing development. Diess, a former BMW executive, who joined VW (vlkay) two months before the emissions cheating came to light, pledged from the beginning to pursue new technology while reining in spending growth.





That project became much more urgent as the diesel scandal generated massive costs, and meant taking on established interest groups. Signaling a conciliatory stance, works council head Osterloh said he fully supported the new CEO and Volkswagen鈥檚 overhaul plan, according to a letter seen by Bloomberg. A decision on a truck IPO is still 鈥渙pen,鈥?he said. Gunnar Kilian, from the company鈥檚 works council, becomes group head of human resources, succeeding Karlheinz Blessing, who will be available as a consultant until his contract expires. He and Oliver Blume, the 49-year-old head of the Porsche brand, will join the group鈥檚 management board. Francisco Javier Garcia Sanz, Volkswagen鈥檚 long-time head of purchasing, will leave the company. As head of purchasing at BMW (bmwyy), Diess was instrumental in the luxury-car maker鈥檚 ability to weather the financial crisis by squeezing more than 4 billion euros out of supply costs. He then took charge of development, but was ultimately passed over for the CEO job, when the Munich-based company picked Harald Krueger in December 2014. That spurred his move to Volkswagen.





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