2019 Volkswagen Golf Gti S
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Regarding high ISO the difference up to say 6400 is at most half a stop above that , frankly you are just comparing degrees of awful . Lets face it there are vastly more Canon pro photographers in all areas who seem to manage just fine. As you say their current mirrorless bodies do not do justice to their lenses, for me the omission of IBIS in any modern hybrid camera is unforgivable. Whilst I am sure there are some photographic niches where the Sony sensor advantage matters , that alone would not decide my choices. Second I still see the RP as a success for Canon, cause its still selling better than its main competitor, the Sony A7 II, which sells way cheaper. And I think with the RP it was always Canons main intention to cut these margins from Sony. You forget that the A7II was introduced in 2014, so it has had plenty of time to recoup its cost and generate profit. So it's quite ridiculous to argue that the RP was successful because it "cut the margins" on the A7II.
At this point in time, any money that the A7II generates is just a bonus for Sony. But by pricing the RP so low, Canon is hurting their own margins! 1000 less than the EOS R) means it likely has a very low margin. But Canon was probably hoping that it would sell in huge volumes. That doesn't appear to be working out for them. And on top of that, it probably cannibalized a chunk of EOS R sales, robbing Canon of those higher-margin sales. Third, full frame mirrorless is only a chunk of the mirrorless market, in which Canon leads sales with the EOS M50. 2. However, the M50 sells for a lot less than the A6400 (it sells for about 25% less). So while the M50 leads with 18.2% of sales, the A6400 is not far behind with 15.4% of sales. That's only a difference of 2.8% market share. However, since the A6400 sells for about 25% more, the A6400 is likely leading in dollar share (ie, it's raking in more money).
People should not just look at unit volume (which is the basis for market share). People should also take into consideration unit price (which is the basis for dollar share). You can sell a lot of really cheap units (resulting in high market share) and make less money than another company that sells fewer units at a much higher price. That's the problem with the EOS RP. Since it had a low unit price, it needed to make up for it with high unit volume. But unit volume is plummeting with the EOS RP, meaning that Canon can't make up for its low unit price (and low profit margin). The A7II, on the other hand, has had years to recoup its costs and earn a profit. At this point, it can sell for really cheap because it has been in the market for so many years. Correct. RP is a losing strategy.
