The Touareg V10 TDI is a high-performance, diesel version of Volkswagen’s popular luxury SUV. Its powerful five-liter, 10-cylinder engine boasts 310 horsepower at 3,750 revolutions per minute and offers impressive pulling power with 553 lbs-ft of torque at 2,000 rpm. “It was my first time competing at the legendary Pikes Peak race, and to team up with Volkswagen made it even more special,” said Arciero. “I really had no idea how competitive we could be in an essentially stock Touareg, but after the first practice runs it was clear that we were going to be quick. Modifications to the Touareg were made primarily to comply with the safety regulations imposed by the Pikes Peak Race Officials. A roll cage, fire extinguisher, special driver’s seat and a five-point racing seatbelt harness were fitted into the interior. Exterior graphics and a set of Nitto Terra Grappler tires were the only other additions to the vehicle. “The combination of the powerful engine and the new ULSD fuel was a tremendous asset during this race,” Sullivan said. Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Mich. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, GLI, Jetta, Passat, Passat Wagon, Touareg and Phaeton through more than 600 independent U.S.
Attractive options bring premium-class luxury to the open-top four-seater. The adaptive light option combines xenon plus headlights with dynamic cornering lights; the high-beam assistant changes automatically between low beam and high beam. The advanced key provides keyless entry, pushbutton starting and opening and closing the top remotely. The Audi hold assist adds numerous functions to the electromechanical parking brake. Audi has put together two S line packages for customers with particularly dynamic tastes. The S line sport package plus combines the taut setup and lowered body with 18-inch wheels. Fine details abound in the interior - sport seats covered in cloth and leather, a special leather sport steering wheel, a leather shift lever knob, inlays in brushed aluminum and color-coordinated floor mats. S line logos are found on the fenders, the steering wheel, the seats and the door sill trims. The exterior colors Misano Red, pearl effect and Monza Silver, metallic are offered exclusively for the S line sport package plus.
Table 5 indicates the presence of the product categories in the various consumption constellations and confirmed earlier research about the importance of clothing, electronic goods and cars as important distinguishing characteristics of consumption combinations. Discretionary time and retailers also emerged as important distinguishing characteristics of consumption choices. From the consideration of the COR figures for the row points it was clear that some of the product category items overlapped the various dimensions (e.g. some of the cars and some of the branding clothing products). 146;; especially where certain product categories carry image-laden messages and have symbolic meanings which are pursued by more than one group of consumers. However, retail constellations would probably not, by themselves, be sufficient to distinguish amongst all the dimensions. The value of the retail constellations will lie in the contribution which they can make to attempts to refine understanding of the different intermediate patterns of joint consumption. Dittmar, Helga (1992): The Social Psychology of Material Possessions: To Have Is To Be. Harvester Wheatsheaf, Hemel Hempstead. Greenacre, M. J. and Hastie, T. J. (1987): The Geometric Interpretation of Correspondence Analysis, J. of the Am.
