Today the one millionth Audi in China - a metallic blue Q5 - was handed over to a customer from Changchun. This landmark figure exemplifies a unique success story that began in 1988 with a license agreement between Audi and FAW covering the assembly of the Audi 100. The one-million milestone was marked with ceremony held in Changchun. In attendance were the Board of Management of AUDI AG, the partners from First Automobile Works (FAW) and more than 7 000 guests, including the plant employees. “This record is yet another milestone in the history of Audi in China,” remarked Rupert Stadler, Chairman of the Board of Management of AUDI AG. “Over the entire year, we will deliver well over 200 000 cars to customers in China,” declared Dr. Dietmar Voggenreiter, President of Audi China. The history of the four rings in China began in 1988 with a license agreement between Audi and FAW covering the assembly of the Audi 100 with imported parts kits. Besides the technology transfer required for production and planning, the agreement also included the establishment of an after-sales organization and the training of the Chinese employees.
In 1995, Volkswagen AG and FAW signed a letter of intent integrating Audi production into the joint venture. “Today we can look back on a successful, amicable partnership with AUDI AG, one we hope to be able to continue developing,” stated An Tiecheng, President of FAWVolkswagen. Established in 1953, First Automobile Works is the oldest automotive group in China. In Changchun today, Audi produces the A6L, the A4L and, since 2009, the Q5 for the Chinese market. Last year, with a new assembly hall, the Company increased its production capacity to 300 000 units. Recent studies conducted by market research institute J.D. Power also attest to the brand’s success among Chinese customers. According to the Customer Service Index (CSI), Chinese customers were more satisfied with AUDI AG’s service portfolio than with that of any other premium carmaker. Similarly, Chinese new-car buyers ranked Audi number one in the institute’s Sales Satisfaction Index (SSI).
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