When you take your first steps into the world of Google AdWords it is all too easy to grab your list of keywords and dive straight in. However Google allows you much more control over your keywords and when your Ads will appear. Google allows you to use 4 different types of keywords these are Broad, Phrase, Exact and Negative. It is essential that you use a combination of all these types of keywords to ensure that you get the best results and maximize your ROI. Throughout example we are going to focus on website selling golf equipment. Broad match are the standard keywords used in Google AdWords, if you simply add your keywords to your Ad Group they will be added as broad match. Broad match keywords do not have any symbols around them they are just displayed as the keyword. If you have the broad keyword Golf, your Ad will be displayed every time the words Golf is searched for, for example Golf Balls, Secondhand Golf Clubs and Golf Tournaments. Essentially if your keyword is searched for your Google Ad will be displayed.
Exact match keywords work similar to phrase match keywords but will only cause your Ad to appear if the exact keywords are searched for. If there are any additional keywords either before or after your keywords your Ad would not be displayed. Exact match keywords again can reduce your costs even further as there are even fewer people competing for your chosen keywords. These are perhaps one of the most overlooked parts of setting up your keywords in Google AdWords. Negative keywords are words that when searched for cause your Ad not to be displayed, irregardless of what else was included in the search. In lots of niches there are keywords that apply to alternative products you don't supply or even alternative industries. Negative keywords allow you to filter out completely non-relevant clicks on your Ads. Sticking with the Golf theme an example of a unrelated product is the car, the Volkswagen Golf.
Yes this may share some of the keywords, but it is not related to your business. You can also use negative keywords to filter out certain searches in your own niche, for example you may not sell secondhand golf equipment, so if that's the case add a negative keyword for -secondhand or -used. 1. Stay away from single word keywords, as they are not targeted enough. 2. Create as many phrase match keywords as you think of or research. As you find visitors using slightly different keywords add them to your list. 3. Create an exact match keyword for every phrase match and run them together, using exact match along with phrase match will reduce your costs and the exact match is a perfect match for what was searched. 4. Create as many negative keywords as you can find, it is best to use a keyword research tool and start with single keywords to find the other niches that use the keywords.
Luxury. Upon launch (Germany: 19 August), the new Jetta will be available in three equipment versions — Trendline, Comfortline and Sportline. The traditional basic version has therefore been left out. This saloon offers the best value for money in this segment. Agile. In Europe, Volkswagen will offer the new Jetta with a total of seven four-cylinder engines (four petrol, three diesel). The outputs range from 75 kW /102 hp (1.6) to 147 kW / 200 hp (2.0 FSI Turbo). Three of the four petrol engines and all diesels use direct injection. All engines fulfil the EU4 norm. Larger. The transition from the Bora to the Jetta has not only seen a great leap in terms of design, but also in terms of interior and exterior dimensions. 6.5 cm). The additional centimetres mainly benefit the rear passengers, who gain an extra 6.5 centimetres of legroom. LED taillights: As standard, the Jetta has LED taillights in the style of the Golf Plus and Passat.
