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People rarely go out of their way to visit a blog, so instead you need to find a way to push your new pictures to them. One of the most effective ways of doing this is to ask your readers to sign up for email updates, but you can also use social networks to get the word out about each new post. Every Wednesday my email subscribers get that week鈥檚 photo in their email inbox, but I also publish a link to my blog on Facebook and Twitter, and put that week鈥檚 image in my Instagram feed as well. I woke up the morning this photo was published and found two comments had already been posted at about 2am. This type of engagement is possible because these people subscribed to email updates. If you don鈥檛 have a way of pushing content to your readers you will likely not get the same level of engagement as you would otherwise.
I teach a Project Management class at Oklahoma State University. One concept we talk about often is how to tell if a project is successful, and the same holds true for your photo blog. At what point will you know that your blog has succeeded in meeting your goals? Will you be happy if you have two comments, and 10 social media shares for each picture you post? Are you looking for a way to generate a specific amount of revenue from your blog? Or is your success criteria more esoteric, such as using your blog for a sense of personal growth and development? Having a set of clearly-defined success criteria is not necessarily essential for a blog, but it will give you something to shoot for, and a way of knowing whether you have gotten there or not. Whatever your success criteria is, take care to not compare it to anyone else鈥檚. For example one of your photos might get five comments and 10 social media shares, but then you talk to a friend who just had five thousand visitors to his blog.
Whose blog is more successful? The answer is鈥hey both are. Success depends entirely on how you define it, and thankfully the internet is big enough for millions of photo blogs to coexist. Congratulate your friend, and ask to see the photo that was so popular. Don鈥檛 make your blog鈥檚 success a competition, because and as long as you are happy with how things are going, then that鈥檚 the only thing that matters. This photo had a great deal of personal meaning to me, but it generated very little traffic, and almost no comments. If my success criteria was only quantifiable through numbers I would have been let down, but instead the sheer act of taking this photo, forced me out of my comfort zone, and made me try something new. Because of that I considered this one of my better images, even though raw numbers might say otherwise. Visitor statistics can be so exciting, but they can also lead you down the path to the blogging dark side.
It can be fun to log in to your account dashboard, and see that a recent picture generated 200 visitors, but those numbers don鈥檛 mean anything, if they don鈥檛 translate to reader engagement. Imagine building a store and getting hundreds of people to come see your wares, but having every one of them leave without making a purchase. Not only would your store be a failure, but you would quite likely be disappointed on a deeply personal level. As a photo blogger you need to strive for quality over quantity, and look for ways to build a loyal following, not just try to increase raw visitor statistics. You might get a nice feeling seeing one of your photos get hundreds or thousands of views, but what happens when a different (or far better) picture you post gets only a couple dozen views? Visitor traffic is a fickle mistress, and if you pin your blogging hopes and dreams on simply making the numbers go up, you could very well be setting yourself up for a painful failure. February 2015 was a big month for my blog, but the numbers have gone down dramatically ever since.