Monday, June 24, 2019

Volkswagen Revives The Rabbit Nameplate In North America

Text and photos from Volkswagen of America. “The Rabbit was always exclusive to the U.S. Canadian markets; while the rest of the world had the Golf, we had the iconic Rabbit,” said Volkswagen’s Director of Brand Innovation, Kerri Martin. “Volkswagen customers want a relationship with their cars. Names like The Thing, Beetle, Fox, and Rabbit support this,” Martin added. 14,990 for the two-door. Standard features include an advanced ABS braking system, traction control, active front head restraints, front side airbags, air conditioning and anti-theft alarm system with remote locking. Always known for its value, this latest Rabbit is no exception, offering a high level of standard features and equipment at an attractive starting price. The Rabbit was the first Volkswagen produced in the United States and its appeal grew rapidly, with sales of over 1.3 million in its 10-year lifespan. The Rabbit’s popularity can be credited to the wide array of standard features it offered at an attractive price. The 2006 Rabbit promises a return to the high-value, iconic status of the original.


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It’s much better than the A1 here, offering better handling as well as a more comfortable ride. It’s also more powerful than the Audi, with 134bhp to the A1’s 114bhp, and so it was quicker from 0-60mph and 30-70mph through the gears than its competitor in our tests, taking 9.1 and 8.9 seconds respectively. The A1 posted times of 9.6 and 9.2 seconds in comparison, although the lighter weight and shorter ratios helped it in gear. The MINI took 9.5 seconds to go from 50-70mph in fifth, which was a bit slower than the 9.2 seconds recorded by the Audi over the same assessment, although the outcome was reversed in this test in sixth gear. The superb chassis and extra power help to justify the MINI’s premium price tag, and its case is also helped by its upmarket interior. Inside, this car looks like no other; the design is individual, uses good-quality materials and fits the charming exterior look well.


That’s in contrast to the A1’s interior, which, while functional, is very similar to that of its VW Group sibling, the cheaper VW Polo. However, the MINI isn’t as well equipped as the Audi. You’ll need to add a £2,000 Navigation Plus Pack for an 8.8-inch touchscreen display, something that’s standard on even entry-level A1s. But the MINI is around £2,000 cheaper than the Audi in the first place (in Classic form as tested), and also gets sat-nav and connected services. Standard equipment here includes 15-inch alloys, LED headlights, air-conditioning and a 6.5-inch screen with DAB radio and Bluetooth. Infotainment system: MINI has an 8.8-inch sat-nav screen, slightly smaller than the Audi’s unit, but it provides less functionality. We wish Android Auto were available, although Apple CarPlay is on offer. Customisation: MINI offers fully-customisable inserts for the dashboard and side scuttles. This is the car we are running on our fleet, so we decked it out with a bespoke Auto Express dash insert. Cabin design: Unique look sets MINI apart from competitors in this class. We love the British model’s design and high-quality feel. The MINI stands out thanks to its brilliant handling, composed ride, distinctive interior and stylish design. It beats the A1 because it better justifies its premium price tag. Despite several expensive option packs, it’s also more affordable, especially if you can do without certain extras. The new Audi A1 scores highly for in-car tech, but ultimately loses out to the MINI. It’s not as much fun to drive nor as comfortable, so doesn’t justify its price as well - particularly because the cabin doesn’t feel as premium or upmarket as the MINI’s, aside from the great infotainment system.