Toss Out The Handcuffs; "Cool" Is The New Recruiting Tool
The first of 80 million young people born between 1981 and 2001 are beginning to enter the workplace, and boy are they shaking things up! They鈥檙e multi-taskers, technologically savvy and they bring a different attitude with them. But, as challenging as they can be to manage, Generation Y (sometimes called "Millennials") present the biggest test to recruiters. Gone are the days when an organization kept top employees in the fold with high salaries and fat benefit packages. Employees used to call those financial goodies "Golden Handcuffs," incentives to keep them. But make no mistake, this doesn't mean that Gen Yer's don't value salary or benefits. Our own research shows that millennials expect to be paid well. Yet, for many, a fun and engaging work environment is an equally powerful recruiting tool. A job with good financial rewards but a tedious atmosphere won't keep these free agents cuffed for long. They're likely to take their skills and education to a "cooler" company that also offers competitive salaries and benefits.
Friday 'happy hour' meetings, "Party Pail" theme days, Nerf fights, group paint ball fights, and special employee trips. Contests and rewards: Employees usually respond well to competition, but these days companies are going beyond sales and service competitions to offer prizes for completing company training programs and receiving skill/knowledge certifications. To build enthusiasm many companies also let employees define the prizes. Incentives that don't "incent" aren't very motivating! Employee-centered facilities: Many of the respondents talked about open office layouts (no walls) exercise rooms, healthy and hip refreshments, internet cafes, and on-site services, such as dry-cleaning and childcare. Work Flexibility: Time continues to be a powerful recruiting tool, with flex-time, family leave and work-from-home options topping the list. It might seem like fun and games are all it takes to attract and retain talented Gen Y employees, but Millennials are looking just as much for meaningful, engaging work as they are for innovative workplaces. I remember one manager I met on a consulting assignment who expressed frustration trying to deal with her Gen Y employees.
You can't afford to squash that kind of enthusiasm! Sure, they don't yet know all the ropes, but why not create an assignment for that new employee to dig into a department-wide problem, explore some causes, build some relationships, and provide some suggestions? This way you tap that supreme confidence and give your "rookie" a chance to get a feel for her new work environment. More and more, KEYGroup's consultants are called upon to help organizations of all sizes restructure their work environment to attract and retain more Gen Y employees. We've found that while millennials can be a handful sometimes, they can also prove to be enthusiastic, energetic and visionary workers. The key is knowing how to respond to them. Author's Bio: For over twenty-eight years Joanne G. Sujansky, Ph.D., CSP, has worked with leaders to make their workplace more productive and profitable. Her expertise, insight, wisdom, humor, and practical solutions have made Joanne a highly sought-after speaker for keynote addresses, seminars, conferences, and workshops. She has brought fresh concepts and effective techniques to executives and audiences in over thirty countries around the globe. Among the organizations that have called upon Joanne to deliver speeches, develop custom presentations, and provide consulting services are: GlaxoSmithKline, International Federation of Training and Development Organizations, PPG Industries, Inc., U.S. Steel Corporation, PA Recreation is an award-winning entrepreneur and author of numerous books on leadership, change and retention. Earlier in her career, she held management- and director-level positions across several different industries. She is past national president of the American Society for Training and Development (ASTD), and is a recipient of their highest honor, the Gordon M. Bliss Award. An active member of the National Speakers Association (NSA), she has received their highest earned designation, Certified Speaking Professional (CSP). Please Register or Login to post new comment.
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