Volkswagen Ads To Appear On PSP
Volkswagen of America is the first automotive advertiser to integrate TV spots for its new Passat launch into unique video for direct download and playback on a Sony PlayStation Portable. The 29Guide is the largest provider of direct to PSP video downloads via a wireless connection. 29guide is a broadband portal and guide and delivers an audience much sought after by advertisers: the 25-35, educated, affluent metro, suburban broadband connected. This difficult to reach audience is spending less time watching traditional television and significantly more time with alternative forms of media such as the Internet and portable entertainment. Being on the cutting edge of electronic communications isn't new for Volkswagen of America. Six years ago, Volkswagen launched the exclusive New Beetle online buying programme with two special edition vehicles that were only available through online ordering. Since then Volkswagen has been committed to programmes like the "VW Drive-in", "Radio VW" and the "Pods Unite" campaign (buy a New Beetle, get an iPod), that have allowed Volkswagen customers to experience the brand's personality through unique channels. Beyond Interactive, Volkswagen's Interactive agency of record, is a prime driver in helping VW reach its core targeted audiences.
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