Attracting visitors to your website is one thing - keeping them there is quite another and the bounce rate is significantly lower if the reader can not access your web text in his or her mother tongue. It is a common mis-conception that most people speak and understand English, with adult Americans believing that just over half of the world's population speaks English. This is simply inaccurate with the actual number, according to The National Foreign Language Center in Washington DC, being closer to 20% at the most. How would British or American consumers feel if all Volkswagen or BMW adverts were in German? Probably the same as our European friends think about so many UK and American products and services only being offered to them via English language marketing. 75k return. So, why is it that companies are often so reluctant to translate? The only logical explanation is that translation is often viewed as a cost, as something companies feel obliged to do in order to conform.
It should not be viewed in this way. Website translation should be viewed as a smart investment that will guarantee you a great ROI. More enquiries convert into a higher level of achieved sales and that all-important bottom line suddenly shows why you decided to invest in translation. It is an easy way to totally expand your exposure and create limitless opportunities. Localizing your website also means that you are providing information that is culturally adapted - that really does cross international barriers. By not localizing your website you can often, inadvertently, cause complete confusion to your foreign market and even mis-represent your products and services - badly reflecting on your company's profile and image abroad. Even worse, however, is poorly localized material which is why we at EJP Translations, a UK based translation agency, only used highly qualified, specialist mother tongue translators. When looking for a company to localize any written content it is advisable that you choose an agency with such translators and preferably an agency that is part of the Association of Translation Companies or other such professional body. Go global today and take that first step towards really talking to your customers. Make that leap and invest in your company today. The world really is getting smaller and any competitive edge a company can create has surely got to be worth trying!
The MPV's new styling sharpens the character of the new generation Volkswagen Touran. Except for the four doors, every other body part of the MPV was restyled. As on the latest generation of the larger Sharan, and the even larger Multivan, a clear network of horizontal lines dominates in its styling. This adds to the Volkswagen Touran's high stature within its class. Consider the front end: Here the bumper, radiator grille, engine bonnet, wings and headlights are equipped 100 percent with the latest Volkswagen "design DNA". High-end: the individualised radiator grille in glossy black with chrome trim is standard in some versions. Timeless: the larger yet elegant bumpers are painted in body colour. Pioneering: the distinctive shapes of the headlights. Specifics on Light Assist and Dynamic Light Assist: The Light Assist function was designed for the standard headlights of the new VW Touran. As a camera-based system, this main beam assistant (extra option) recognises traffic situations based on detected light sources and gives either a dipped beam or main beam command to the power control module.
