'Why Is No-one At Jaguar Shouting About Their World-class Cars'

Car company slogans, taglines, catchphrases - call them what you will - nobody pays any attention to them, right? At least they don’t when a firm such as Mazda devotes all of five minutes and a budget of a fiver, if that, coming up with a line as meaningless as “Zoom-Zoom”. Then there’s Cadillac’s “the new standard for the world” cry, which is much better, but plain wrong. “Below standard” would be more accurate. At Britain’s best-loved company, Jaguar, there’s much pain on the financial, employment, production, sales, and other fronts just now. And, with this in mind, the firm is resorting to TV advertising to deliver its latest, desperately simple message: Search Jaguar Offers. The chant is boring but strangely effective, because - for the first time ever - I found myself immediately following the instructions by searching on my phone. Sadly - and crazily on the part of Brit-based, Indian-owned Jag - the deals were largely underwhelming. Truth is, it’s got far more cars than customers, so I was expecting mega-discounts, zero-per-cent finance and similar temptations.

But all I found was mention of deposit contributions (on their own, not enough) plus interest rates of 5.9 per cent (far too high). If loss-making Jaguar is to achieve the improved health it so desperately needs, it has to hammer home the sermon that its cars are world-class premium products. And some are insanely good value. Be my guest, pay well over £30,000 for a high-spec SUV from the likes of Hyundai, Kia, Skoda or Volkswagen. But, if you do, you’ll be stuck in mainstream territory, instead of upgrading yourself to the premium league your budget allows you to enter. It’s a similar story with the larger F-Pace, 2017’s World Car of the Year, which can still be yours for less than £40,000 (or £300-plus monthly), making it a real bargain. This is a big, proper Jag for high-spec Mitsubishi money, for heaven’s sake. Looking at one of Jag’s most obvious premium rivals - Porsche - I’m part horrified, part delighted that an E-Pace AND an F-Pace (each with lowish specs) can be had for around the same price as a mid-spec Porsche Cayenne. With all this in mind, I have no hesitation in saying Jaguar is armed with one of the finest, most internationally recognised, best-designed SUV ranges in the world. And, in terms of value for money, it’s not one of the best. You, dear car buyer with £30k-£40k burning a hole in your pocket, don’t know how fortunate you are to be in the market for such Jags at such comparatively affordable prices. But why is it left to me to tell you all this? Why aren’t Jaguar and its highly paid advertising agency doing the same? Enjoyed reading Mike's latest column?

Travel TipsHeaded to Coachella for the first time and hoping to make the most of your once in a lifetime music festival experience? Here are 8 tips all first time Coachella visitors need to follow to have the best time ever. Travel TipsPossibly more than many other cities in the world, Rome is a mix of old and new, it is a city that flaunts its history. It is one of the living and breathing city, ie it’s always crowded, dirty, noisy, and is a little rough around the edges. It’s also beautiful and its narrow side streets are very romantic and magical, so despite its shortfalls. Travel TipsManchester offers a lot of things to see that there will be no boring moment. If you are visiting Manchester for a few days or have made it your home, you will have something for your taste. The modern restaurants, bars, and pubs are growing at the fast pace that one can’t keep up while the historic memories of the place are still preserved and remembered.

Travel TipsGoing on a trip requires a lot of preparation and thought, but people always seem to be too busy with packing and personal preparation. They tend to neglect the one thing that has the power to ensure their safety and comfort. Of course, we’re talking about the car. Travel TipsTenerife is renowned for its beautiful weather all year long, and that is why so many individuals are migrating to the gorgeous Spanish island to live the easy life. Although sipping on cocktails at the beach and soaking up sunshine all year long may sound like the perfect life, this island offers so much more. Travel TipsTechnology has played a significant role in making travels a lot better. It came as a boon to all the travel lovers. As now they can explore any region or city without the fear of getting lost or feeling unsafe. Every experienced traveler can tell you the importance of the travel gears and gadgets.

A Honda CR-V was what I had in mind at the time. The Honda is relatively pricey to insure, as it turns out. The kids have got loads of room it in and belting them in is a doddle. The boot is huge. The back seats fold 40/20/40 (wrong-sided 60/40 seats are a bugbear of mine). And it drives nicely, with hefty, reassuring control weights, a nice snicketty gearchange and a modicum of driver engagement. Hands up: it is a pretty dull car for a road tester to own, but it’s the right one for me at the moment. And when anyone gets sniffy about it, I just tell them it’s got an engine from the best-selling sports car on the planet. I love it when cars get passed around within the family, which sounds like exactly what has happened with John’s Astra. And much as I’d say his lad did well to get £1000 out of his old man for it, it sounds like a healthy, dependable sort. These are cars that seem to age quickly to begin with but then often stay solid and robust for much longer than you might expect. I remember them handling pretty tidily, too. I’ve always had a soft spot for the Alfa Romeo 147 GTA. Never driven a hot hatch that sounded better.

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A two-speed transfer case system is available, with a low-range for the most demanding off-road conditions. The Range Rover was all new for 2013, debuting an aluminum unibody construction that reduced vehicle weight by 700lbs. for significantly improved strength, performance, agility and fuel efficiency. For its second model year, the Range Rover makes another leap in fuel efficiency with a new 340hp 3-liter supercharged V6 engine replacing the previous 5-liter V8. As with the V8, the supercharged V6 is teamed to an 8-speed automatic transmission. The new powertrain yields comparable performance to the 2013 V8 model but with markedly better fuel economy, including 21-percent improvement in EPA city fuel economy and 15-percent improvement EPA-estimated highway fuel economy (now 23 mpg1). An Intelligent Stop-Start system also helps reduce fuel consumption in certain driving situations.The new-generation Range Rover uses 4-wheel independent suspension with air springs at four wheels, featuring aluminum components and long wheel travel and articulation. Trailer towing capability remains at a substantial 7,716lbs. For safety, Intelligent Emergency Braking system can detect traffic ahead slowing suddenly, or another vehicle cutting in front, and apply braking if needed3. The Dynamic Response active lean control system reduces body lean when cornering3.