Car company slogans, taglines, catchphrases - call them what you will - nobody pays any attention to them, right? At least they don’t when a firm such as Mazda devotes all of five minutes and a budget of a fiver, if that, coming up with a line as meaningless as “Zoom-Zoom”. Then there’s Cadillac’s “the new standard for the world” cry, which is much better, but plain wrong. “Below standard” would be more accurate. At Britain’s best-loved company, Jaguar, there’s much pain on the financial, employment, production, sales, and other fronts just now. And, with this in mind, the firm is resorting to TV advertising to deliver its latest, desperately simple message: Search Jaguar Offers. The chant is boring but strangely effective, because - for the first time ever - I found myself immediately following the instructions by searching on my phone. Sadly - and crazily on the part of Brit-based, Indian-owned Jag - the deals were largely underwhelming. Truth is, it’s got far more cars than customers, so I was expecting mega-discounts, zero-per-cent finance and similar temptations.
But all I found was mention of deposit contributions (on their own, not enough) plus interest rates of 5.9 per cent (far too high). If loss-making Jaguar is to achieve the improved health it so desperately needs, it has to hammer home the sermon that its cars are world-class premium products. And some are insanely good value. Be my guest, pay well over £30,000 for a high-spec SUV from the likes of Hyundai, Kia, Skoda or Volkswagen. But, if you do, you’ll be stuck in mainstream territory, instead of upgrading yourself to the premium league your budget allows you to enter. It’s a similar story with the larger F-Pace, 2017’s World Car of the Year, which can still be yours for less than £40,000 (or £300-plus monthly), making it a real bargain. This is a big, proper Jag for high-spec Mitsubishi money, for heaven’s sake. Looking at one of Jag’s most obvious premium rivals - Porsche - I’m part horrified, part delighted that an E-Pace AND an F-Pace (each with lowish specs) can be had for around the same price as a mid-spec Porsche Cayenne. With all this in mind, I have no hesitation in saying Jaguar is armed with one of the finest, most internationally recognised, best-designed SUV ranges in the world. And, in terms of value for money, it’s not one of the best. You, dear car buyer with £30k-£40k burning a hole in your pocket, don’t know how fortunate you are to be in the market for such Jags at such comparatively affordable prices. But why is it left to me to tell you all this? Why aren’t Jaguar and its highly paid advertising agency doing the same? Enjoyed reading Mike's latest column?
Travel TipsHeaded to Coachella for the first time and hoping to make the most of your once in a lifetime music festival experience? Here are 8 tips all first time Coachella visitors need to follow to have the best time ever. Travel TipsPossibly more than many other cities in the world, Rome is a mix of old and new, it is a city that flaunts its history. It is one of the living and breathing city, ie it’s always crowded, dirty, noisy, and is a little rough around the edges. It’s also beautiful and its narrow side streets are very romantic and magical, so despite its shortfalls. Travel TipsManchester offers a lot of things to see that there will be no boring moment. If you are visiting Manchester for a few days or have made it your home, you will have something for your taste. The modern restaurants, bars, and pubs are growing at the fast pace that one can’t keep up while the historic memories of the place are still preserved and remembered.
Travel TipsGoing on a trip requires a lot of preparation and thought, but people always seem to be too busy with packing and personal preparation. They tend to neglect the one thing that has the power to ensure their safety and comfort. Of course, we’re talking about the car. Travel TipsTenerife is renowned for its beautiful weather all year long, and that is why so many individuals are migrating to the gorgeous Spanish island to live the easy life. Although sipping on cocktails at the beach and soaking up sunshine all year long may sound like the perfect life, this island offers so much more. Travel TipsTechnology has played a significant role in making travels a lot better. It came as a boon to all the travel lovers. As now they can explore any region or city without the fear of getting lost or feeling unsafe. Every experienced traveler can tell you the importance of the travel gears and gadgets.

Physicians also classify chronic bronchitis as a type of COPD. This health problem develops in people who have smoked for a number of years. Cigarette smoke results in chemicals and bacteria becoming trapped in the airways. This bacteria cause recurrent inflammation of the bronchi, or airway tubes, of the lungs. This disease irritates and stiffens these passages. People who have this condition have difficulty exercising or taking deep breaths. Since their airways are damaged and irritated, they develop shortness of breath with just a little exertion. Frequently, if these people quit smoking, many of their problems will diminish. The final lung condition categorized as COPD is emphysema. A persons lungs have air sacs at the very ends of the bronchial tubes. These sacs, or alveoli, inflate and deflate when an individual inhales and exhales. Persons who have emphysema develop shortness of breath and cannot breathe deeply or exhale entirely because air stays trapped in these sacs. If these people are able to learn ways to stop smoking, these symptoms sometimes get better. Medicines and lung exercises can help people with COPD.
Battery electric vehicles (BEVs) are becoming increasingly popular, showing annual sales growth, yet adoption is still limited. Maximizing distance driven between charges can improve user perceptions and usability of BEVs. Therefore, the ability to identify factors that influence a BEV's state of charge (SOC) in a naturalistic, experimental environment contribute to accomplishing transit sustainability. This study explores whether BEV drivers’ use of five different energy regenerative braking modes, in conjunction with other potential influencing factors (e.g., trunk load), make a significant difference on the SOC. Using a randomized 3-factor factorial design, two drivers traveled the same path 20 times each, exceeding 160 miles each, for over 320 total miles of experimentation in a 2015 Volkswagen (VW) e-Golf. Significant differences were found between regenerative braking settings and the 3-way interactions between driver, load, and setting. Additional analysis suggests that only two regenerative braking settings (i.e., low regenerative braking and high regenerative braking) are actually required in addition to traditional braking, as the SOC does not change between all four regenerative braking settings. Furthermore, a posteriori, it was found that external temperature played a significant role in the SOC. Future research should focus on empirically detailing these differences between BEV drivers and SOC, validating and improving theoretically or simulation derived contexts. Ultimately, in an effort to transition society to a BEV future, this research seeks to harness patterns that affect a BEV’s range, in order to maximize traveling distance between charges, to help reduce the threshold of user adoption.